Branding, Business Strategy, Leadership, Marketing

Insight from Netflix on Changing the Game

See on Scoop.it - Leadership Just when Hollywood thought it had Netflix figured out, that red envelope company flipped the script, creating a playbook for any business that...   Cookjmc's insight: I wouldn't say I grew up in the dot.com era, but I kinda did moving here with fresh and naive eyes in 1999 from… Continue reading Insight from Netflix on Changing the Game

Leadership, Marketing

Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014

Scoop.it link Viewpoint: Fantastic article and solid advice for 2014. Time to "rethink" marketing wrt ROI, bottom line contribution and sales integration. Always good to outsource instead of inhouse when someone else can do it better than your team can, focus your team on segments instead of disciplines (and teach them what they don't know… Continue reading Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014