Branding, Leadership, Marketing, Social Media

Great Advice on How to Use Linked In to Not Just Look For a Job

See on Scoop.it - Marketing Skip ahead a few grades in LinkedIn marketing class with these 27 tips to supercharge your personal brand and drastically increase online lead generation.   Cookjmc's insight: Wow this article was perfect timing as Friday I was on the phone with a college friend (we reconnected thanks to Facebook) and… Continue reading Great Advice on How to Use Linked In to Not Just Look For a Job

Leadership, Marketing, Social Media

A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

See on Scoop.it - Marketing Just because social media is having a major moment doesn't mean every social startup is a success.   Cookjmc's insight: As a marketer, we have choices every day on figuring out what we should focus on. One thing is for certain, social channels have come and gone... knowing where to… Continue reading A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

Marketing, Social Media

Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic)

See on Scoop.it - Marketing Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on... Cookjmc's insight: Don't have the time to figure out all the various sizes of your graphics for the mulititude of social channels? When you… Continue reading Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic)

Marketing, Social Media

Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

See on Scoop.it - Marketing take a page from snapchat: marketers need to value their work so highly that they will expect consumers to remember and share it -- before it vanishes.Cookjmc's insight:So where are the teens on Facebook going? Snapchat is one of their hideouts. And for marketers this presents another challenge that brings… Continue reading Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

@cookjmc authored, Leadership, Marketing, Social Media

How Miles and Social Media Brought Out the Very Best in My City

I admit it, when I heard that SF Make a Wish was going to transform San Francisco into Gotham City, I had chills for many reasons. Every child and adult has a favorite superhero and a concept of what that means. We've watched most of the movies and even cartoons as kids. Batman for me,… Continue reading How Miles and Social Media Brought Out the Very Best in My City

Leadership, Marketing, Social Media

Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Scoop.it Link Viewpoint: If you ever have underestimated the power of social media- follow this viral campaign for good today as San Francisco transforms into Gotham City to realize a young boy's dream via @SFwish. #sfbatkid is more than a campaign - it's a movement! #staycalmandcallbatkid Make-A-Wish® Greater Bay Area : Miles' wish to be… Continue reading Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Content Development, Marketing, Social Media

Viewpoint Article: Hashtags Got You Confused? Moderation is Best

Scoop.it link Viewpoint: Nice infographic on hashtag history. Hashtags have you confused? Take some tips of not using them too liberally and focus on the main element of the content you want to promote. Too many hashtags is distracting and doesn't help your audience in guidance in what you want them to focus on and… Continue reading Viewpoint Article: Hashtags Got You Confused? Moderation is Best

Marketing, Social Media

Viewpoint Article: Easy Peasy SEO for your Blog- Tips to Remember

Scoop.it Link Viewpoint: Content optimization wrt SEO is easier today than years past. Some best practices tips to remember include staying consistent with your message, tag appropriately, keep blogs blog simple and attractive and make it easy to share. Share yourself via multiple channels and leverage groups that will benefit from the message- like LinkedIn.… Continue reading Viewpoint Article: Easy Peasy SEO for your Blog- Tips to Remember

Branding, Marketing

Viewpoint Article: 17 Wicked Ways to Up the Ante on Your FB Cover Page

Scoop.it link Viewpoint: Super clever ideas here on how to maximize the free retail you have- your Facebook cover page for business. Esp love testimonials and being clear about what it is that you do (specifically better than anyone else). Time to get clever and have fun with it! 17 Wicked Ways to Use Your… Continue reading Viewpoint Article: 17 Wicked Ways to Up the Ante on Your FB Cover Page

Marketing, Social Media

Viewpoint Article: Social Media Measurement 2013 Report ala Brian Solis slideshare

Scoop.it link Viewpoint: Great insight on how social is viewed, performing and norming cross- organizationally. Interesting to note the pull back from direct tie in to sales, which is no surprise given social is mainly used to deliver, share and establish thought leadership via content. Social is an influencing channel- not a sales channel- at… Continue reading Viewpoint Article: Social Media Measurement 2013 Report ala Brian Solis slideshare