Branding, Business Strategy, Leadership, Marketing

Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

See on Scoop.it - Leadership "That's Gotta Hurt" Featured articles from the April 2014 issue of Entrepreneur Magazine. Full archived issues of the top business magazine from Entrepreneur.   Cookjmc's insight: Great summary article on the common missteps entrepreneurs take. Being on both sides of the experience, I've seen all of these mistakes made, and… Continue reading Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

Branding, Business Strategy, Leadership, Marketing

Insight from Netflix on Changing the Game

See on Scoop.it - Leadership Just when Hollywood thought it had Netflix figured out, that red envelope company flipped the script, creating a playbook for any business that...   Cookjmc's insight: I wouldn't say I grew up in the dot.com era, but I kinda did moving here with fresh and naive eyes in 1999 from… Continue reading Insight from Netflix on Changing the Game

Leadership, Marketing, Social Media

A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

See on Scoop.it - Marketing Just because social media is having a major moment doesn't mean every social startup is a success.   Cookjmc's insight: As a marketer, we have choices every day on figuring out what we should focus on. One thing is for certain, social channels have come and gone... knowing where to… Continue reading A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

Marketing, Social Media

Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

See on Scoop.it - Marketing take a page from snapchat: marketers need to value their work so highly that they will expect consumers to remember and share it -- before it vanishes.Cookjmc's insight:So where are the teens on Facebook going? Snapchat is one of their hideouts. And for marketers this presents another challenge that brings… Continue reading Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

Leadership, Marketing, Social Media

Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Scoop.it Link Viewpoint: If you ever have underestimated the power of social media- follow this viral campaign for good today as San Francisco transforms into Gotham City to realize a young boy's dream via @SFwish. #sfbatkid is more than a campaign - it's a movement! #staycalmandcallbatkid Make-A-Wish® Greater Bay Area : Miles' wish to be… Continue reading Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Content Development, Marketing, Social Media

Viewpoint Article: What are the Free Tools You Are Using for Marketing- Ideas on a $500/month Budget

Scoop.it link Viewpoint: Good tips here, and a few more. I've worked with some of the smallest and biggest budgets around. If you have content development skills, use them! There are many things you can do to market your business without investing loads of money. You just have to apply your marketing creativity to it… Continue reading Viewpoint Article: What are the Free Tools You Are Using for Marketing- Ideas on a $500/month Budget

Leadership, Marketing

Viewpoint Article: The Portfolio Career and Qualitative Hiring

Scoop.it link Viewpoint: We need to be thinking modern times and turbulent economies have changed the typical or "preferred" tenure at a job. I think that the work place is moving towards a portfolio career situation and its not abnormal to assume that someone may be trying to achieve a multiple lines of revenue strategy.… Continue reading Viewpoint Article: The Portfolio Career and Qualitative Hiring

Leadership, Marketing

Viewpoint Article: Who is Going to Teach New Marketers What They Think They Already Know?

Scoop.it Link Viewpoint: Looks like based on this data there is a strong market opportunity to educate digitally on marketing across channels. The only real way you effectively learn marketing is practical application. As leaders we have a call to continue to evolve our own skills (yes that means tactical too and new tools), and… Continue reading Viewpoint Article: Who is Going to Teach New Marketers What They Think They Already Know?

Leadership, Marketing

Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014

Scoop.it link Viewpoint: Fantastic article and solid advice for 2014. Time to "rethink" marketing wrt ROI, bottom line contribution and sales integration. Always good to outsource instead of inhouse when someone else can do it better than your team can, focus your team on segments instead of disciplines (and teach them what they don't know… Continue reading Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014

@cookjmc authored, Content Development, Marketing, Social Media

Success Stories From Scratch

( article originally published via ezinearticles.com ) By Jennifer M Cook Getting Started - Don't Over Complicate I am what I like to view as a "blank sheet" marketeer. What that means to me is that I can take a concept, idea or product and find some basic data via research or whatever is available… Continue reading Success Stories From Scratch