Branding, Business Strategy, Leadership, Marketing

Insight from Netflix on Changing the Game

See on Scoop.it - Leadership Just when Hollywood thought it had Netflix figured out, that red envelope company flipped the script, creating a playbook for any business that...   Cookjmc's insight: I wouldn't say I grew up in the dot.com era, but I kinda did moving here with fresh and naive eyes in 1999 from… Continue reading Insight from Netflix on Changing the Game

@cookjmc authored, Branding, Leadership, Marketing

Rejuvenating Enterprise You- Your Personal Brand

I wrote this blog in 2009. Your personal brand is your most valuable asset in an ever-evolving workplace full of transition rocked by our modern economy. Do you have one? Who is your enterprise?   Original blog posting 2009- my very first blog. You Are Your Brand I thought I would begin my first blog… Continue reading Rejuvenating Enterprise You- Your Personal Brand

Leadership

Viewpoint Article: 80% of Companies Don’t Care About Company Culture- Rise of the DEO

Scoop.it link Viewpoint: Wow. This is truly a shocking statistic. Company culture is everything and I believe it makes or breaks a company. It is up to leadership to craft and shape it so that it benefits the organization, attracts the right talent and retains employees that are engaged in the company. Like this rise… Continue reading Viewpoint Article: 80% of Companies Don’t Care About Company Culture- Rise of the DEO