@cookjmc authored, Branding, Leadership, Marketing

Ready, Set… Launch! The Journey in Launching a New Brand for a SMB

This was something I started to write when I was working with a former client- and I just ran across it recently and thought to finish it up and publish it. It's not the "definitive how-to guide" type of document, but there is some good insight and aha's to keep in mind when launching something… Continue reading Ready, Set… Launch! The Journey in Launching a New Brand for a SMB

Leadership

Viewpoint Article: How to Keep Your Knowledge Workers Happy

Scoop.it link Viewpoint: Spot on- since a high percentage of jobs in corporate America are now "knowledge workers" it's even more important to have the discussions about - right fit, expanding scope of knowledge, career path development and motivation... Not many companies are doing this well today- hence high turnover, burnout out and poor engagement.… Continue reading Viewpoint Article: How to Keep Your Knowledge Workers Happy

Leadership

Viewpoint Article: How Culture Impacts Employee Engagement

Scoop.it link Viewpoint: Companies and leaders should be concerned about employee engagement. What is considered a perk or benefit to one doesn't necessarily motivate another. Love this statement- Engagement is forged with different tools — trust, loyalty, open communication, clearly-articulated goals and expectations, shared values and well-understood reward systems. Want Engaged Employees? Tell Them Why -… Continue reading Viewpoint Article: How Culture Impacts Employee Engagement