Content Development, Marketing

Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Scoop.it link Viewpoint: Some great advice on landing pages here. When you are specific this totally works. But when you are trying for any level of engagement on b2b marketing try/test a resource landing page or library hub. You can organize your content and offer options that are much more well organized than your website and… Continue reading Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Content Development, Marketing, Social Media

Viewpoint Article: 10 Best Practices for Content Marketing B2B

sco.lt/5afVmD Viewpoint: Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key. Scoop.it 10 B2B Content… Continue reading Viewpoint Article: 10 Best Practices for Content Marketing B2B

@cookjmc authored, Leadership, Marketing, Social Media

Manufacturing Insight: Human Capital Management, Social Media and Technology

Some good manufacturing insight in this blog posting that was a summary I wrote for a recently published Thomas Register research report. I started out my career in manufacturing and watched the transformation of technology happen on the shop floor with the introduction of Computer Numeric Controls that were retrofitted to existing manual machine tools.… Continue reading Manufacturing Insight: Human Capital Management, Social Media and Technology