Branding, Marketing

Viewpoint Article: B2B Demand Generation from Your Own Network- Your Personal Brand

Scoop.it Link Viewpoint: In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up… Continue reading Viewpoint Article: B2B Demand Generation from Your Own Network- Your Personal Brand

Content Development, Marketing

Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Scoop.it link Viewpoint: Some great advice on landing pages here. When you are specific this totally works. But when you are trying for any level of engagement on b2b marketing try/test a resource landing page or library hub. You can organize your content and offer options that are much more well organized than your website and… Continue reading Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Marketing

Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation

Scoop.it link Viewpoint: Video can be a very powerful tactic today- esp for b2b. Most commonly used for thought leadership and customer success, it can be used effectively for further pipe movement with demos, training, and more linked to landing pages. And video doesn't have to cost a lot. B2B Online Video Marketing: Planning to… Continue reading Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation