Marketing

Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation

Scoop.it link Viewpoint: Video can be a very powerful tactic today- esp for b2b. Most commonly used for thought leadership and customer success, it can be used effectively for further pipe movement with demos, training, and more linked to landing pages. And video doesn't have to cost a lot. B2B Online Video Marketing: Planning to… Continue reading Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation

@cookjmc authored, Content Development, Marketing, Social Media

Success Stories From Scratch

( article originally published via ezinearticles.com ) By Jennifer M Cook Getting Started - Don't Over Complicate I am what I like to view as a "blank sheet" marketeer. What that means to me is that I can take a concept, idea or product and find some basic data via research or whatever is available… Continue reading Success Stories From Scratch