Branding, Content Development, Marketing, Social Media

Are You Really Thinking Mobile First for your Website and Beyond?

Scooped by Cookjmc Scoop.it! Are You Really Thinking Mobile First for your Website and Beyond? From www.cmo.com - Today, 6:55 AM Cookjmc's insight: Excellent article and compelling data points, that less than 20% of transactions are forecasted to happen over the desktop. I don't think the desktop is going away anytime soon, however as the younger generation and… Continue reading Are You Really Thinking Mobile First for your Website and Beyond?

Content Development, Marketing

Viewpoint Article: What Content Do You Think Best Engages Your Audience?

Scoop.it link Viewpoint: Interesting list on best content marketing- I would also include infographics as a picture is worth a thousand words. Infographics are a fun way to engage, educate and standout from the noise when done effectively. Video success stories should be quick and to the point. Just remember one simple quote can be… Continue reading Viewpoint Article: What Content Do You Think Best Engages Your Audience?

Leadership, Marketing

Viewpoint Article: Who is Going to Teach New Marketers What They Think They Already Know?

Scoop.it Link Viewpoint: Looks like based on this data there is a strong market opportunity to educate digitally on marketing across channels. The only real way you effectively learn marketing is practical application. As leaders we have a call to continue to evolve our own skills (yes that means tactical too and new tools), and… Continue reading Viewpoint Article: Who is Going to Teach New Marketers What They Think They Already Know?

Leadership, Marketing

Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014

Scoop.it link Viewpoint: Fantastic article and solid advice for 2014. Time to "rethink" marketing wrt ROI, bottom line contribution and sales integration. Always good to outsource instead of inhouse when someone else can do it better than your team can, focus your team on segments instead of disciplines (and teach them what they don't know… Continue reading Viewpoint Article: 10 Things You Need to Plan for Better Marketing in 2014