Content Development, Marketing

Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Scoop.it link Viewpoint: Some great advice on landing pages here. When you are specific this totally works. But when you are trying for any level of engagement on b2b marketing try/test a resource landing page or library hub. You can organize your content and offer options that are much more well organized than your website and… Continue reading Viewpoint Article: Landing Pages- 3 Best Practices and Resource Library Hubs

Marketing

Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation

Scoop.it link Viewpoint: Video can be a very powerful tactic today- esp for b2b. Most commonly used for thought leadership and customer success, it can be used effectively for further pipe movement with demos, training, and more linked to landing pages. And video doesn't have to cost a lot. B2B Online Video Marketing: Planning to… Continue reading Viewpoint Article- B2B Online Video Marketing: Best Practices for Lead Generation

Content Development, Marketing, Social Media

Viewpoint Article: 10 Best Practices for Content Marketing B2B

sco.lt/5afVmD Viewpoint: Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key. Scoop.it 10 B2B Content… Continue reading Viewpoint Article: 10 Best Practices for Content Marketing B2B