Just because social media is having a major moment doesn’t mean every social startup is a success.
As a marketer, we have choices every day on figuring out what we should focus on. One thing is for certain, social channels have come and gone… knowing where to focus your efforts is important. Following the shiny new thing doesn’t always make sense. I think the 3 channels that are still key for B2B are LinkedIn, Twitter and Facebook- maybe Google. But otherwise, this article is a great summary and lesson to think about where to invest your time and effort in both your professional and personal life. Food for thought!
See on www.cio.com