Fantastic article and solid advice for 2014. Time to “rethink” marketing wrt ROI, bottom line contribution and sales integration. Always good to outsource instead of inhouse when someone else can do it better than your team can, focus your team on segments instead of disciplines (and teach them what they don’t know and take some risks in hiring). Every one of these ten steps has merit for today’s marketer. The game has changed in marketing – the time is now to get ready to be more flexible than ever and think business strategy and not marketing tactics.
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