Great insight on how social is viewed, performing and norming cross- organizationally. Interesting to note the pull back from direct tie in to sales, which is no surprise given social is mainly used to deliver, share and establish thought leadership via content. Social is an influencing channel- not a sales channel- at least in my view that’s how it should be used. Conversion can be measured overtime as a touch point in the process and certainly we can track everything in that process.
[Report] The State of Social Business 2013: The Maturing of Social …
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results betwe