Some great advice on landing pages here. When you are specific this totally works. But when you are trying for any level of engagement on b2b marketing try/test a resource landing page or library hub. You can organize your content and offer options that are much more well organized than your website and include sources from outside of your company. Make it topic/industry focused.
3 Best Practices for Successful Landing Pages – Chief Marketer
3 Best Practices for Successful Landing Pages
You still have to get your visitors to convert (whether it’s buying a product or engaging with your content), otherwise all your marketing efforts will go to waste.