Video can be a very powerful tactic today- esp for b2b. Most commonly used for thought leadership and customer success, it can be used effectively for further pipe movement with demos, training, and more linked to landing pages. And video doesn’t have to cost a lot.
B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation
Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound.