@cookjmc authored, Branding, Leadership, Marketing

Rejuvenating Enterprise You- Your Personal Brand

I wrote this blog in 2009. Your personal brand is your most valuable asset in an ever-evolving workplace full of transition rocked by our modern economy. Do you have one? Who is your enterprise?   Original blog posting 2009- my very first blog. You Are Your Brand I thought I would begin my first blog… Continue reading Rejuvenating Enterprise You- Your Personal Brand

Branding, Marketing

Viewpoint Article: B2B Demand Generation from Your Own Network- Your Personal Brand

Scoop.it Link Viewpoint: In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up… Continue reading Viewpoint Article: B2B Demand Generation from Your Own Network- Your Personal Brand

Branding, Marketing

Viewpoint Article: How to Pack Some Punch into Your Website Without Being a Coder

Scoop.it link Viewpoint: Great tips here for WordPress. As a non-coder it can often be frustrating to use and seem limiting-but there's good options/easy fixes to make your website look not-so-templatized. 4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme From www.copyblogger.com - Today, 6:37 AM It wasn't easy, but you finally settled… Continue reading Viewpoint Article: How to Pack Some Punch into Your Website Without Being a Coder

@cookjmc authored, Branding, Leadership, Marketing

Ready, Set… Launch! The Journey in Launching a New Brand for a SMB

This was something I started to write when I was working with a former client- and I just ran across it recently and thought to finish it up and publish it. It's not the "definitive how-to guide" type of document, but there is some good insight and aha's to keep in mind when launching something… Continue reading Ready, Set… Launch! The Journey in Launching a New Brand for a SMB

Branding, Marketing

Viewpoint Article: 17 Wicked Ways to Up the Ante on Your FB Cover Page

Scoop.it link Viewpoint: Super clever ideas here on how to maximize the free retail you have- your Facebook cover page for business. Esp love testimonials and being clear about what it is that you do (specifically better than anyone else). Time to get clever and have fun with it! 17 Wicked Ways to Use Your… Continue reading Viewpoint Article: 17 Wicked Ways to Up the Ante on Your FB Cover Page