@cookjmc authored, Leadership

Perspectives from an American in Poland- truths never learned.

I decided to share a few of my personal travel experiences on Facebook, with the idea that if I share them inside and outside of my circle, they will go farther, and maybe provide some sense. I feel strongly that in our education system, we have had limited exposure to horrific truths. Yesterday I experienced one walking the… Continue reading Perspectives from an American in Poland- truths never learned.

@cookjmc authored, Content Development, Leadership

The most important marketing research project I’ve taken on- ancestry. My genealogy.

Critical Thinking as a Path to Research As a marketer, I'm research oriented by nature. I enjoy looking up and verifying facts, knowing that the internet is not how you learn, it's how you use your critical thinking to build stories/assumption or outlines based on truths. As I embark on a last minute trip joining… Continue reading The most important marketing research project I’ve taken on- ancestry. My genealogy.

Leadership, Women and Business

The Real Girl’s Guide to Career Success- Lean In for Graduates – Lean In

See on Scoop.it - Women and Business Cookjmc's insight: There was no handbook or real guidance when I started my career as an administrative assistant (fancy name for secretary) with a BS degree in public law and government. I fought my way through jobs that I was fortunate to have learned from supporting male execs… Continue reading The Real Girl’s Guide to Career Success- Lean In for Graduates – Lean In

Branding, Business Strategy, Leadership, Marketing

Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

See on Scoop.it - Leadership "That's Gotta Hurt" Featured articles from the April 2014 issue of Entrepreneur Magazine. Full archived issues of the top business magazine from Entrepreneur.   Cookjmc's insight: Great summary article on the common missteps entrepreneurs take. Being on both sides of the experience, I've seen all of these mistakes made, and… Continue reading Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

Business Strategy, Leadership

Structure in Consulting- Why Everybody’s Going Freelance

See on Scoop.it - LeadershipWhether they're getting forced out of their jobs or freeing themselves from their organizations, 17 million Americans are going solo. Here's what that...Cookjmc's insight:Now trending... I can't tell you how many conversations I've had with amazingly talented people that are all trying to figure out how to do this successfully. It… Continue reading Structure in Consulting- Why Everybody’s Going Freelance

Leadership, Women and Business

My story is short, but impactful. I can relate. Here is where I…

See on Scoop.it - Women and Business Join us at banbossy.com to take the pledge & get our leadership tips.Cookjmc's insight:In 2nd grade my teacher told me I was ahead of everyone else and should be quiet. In third grade my teacher put on my report card "Jen is a bossy child" in 4th grade… Continue reading My story is short, but impactful. I can relate. Here is where I…

Leadership, Women and Business

#banbossy, #leanin- Sheryl Sandberg and Anna Maria Chávez on ‘Bossy,’ the other B-word

See on Scoop.it - Women and Business Confident girls are often called the other B-word—bossy—and it can keep them from reaching their full potential, write Sheryl Sandberg and Anna Maria Chávez.   Cookjmc's insight: Love this campaign #banbossy. Keep on leaning in. Something eventually is going to change, by the actions we take to transform… Continue reading #banbossy, #leanin- Sheryl Sandberg and Anna Maria Chávez on ‘Bossy,’ the other B-word

Branding, Business Strategy, Leadership, Marketing

Insight from Netflix on Changing the Game

See on Scoop.it - Leadership Just when Hollywood thought it had Netflix figured out, that red envelope company flipped the script, creating a playbook for any business that...   Cookjmc's insight: I wouldn't say I grew up in the dot.com era, but I kinda did moving here with fresh and naive eyes in 1999 from… Continue reading Insight from Netflix on Changing the Game

Leadership

Ladies Find a Mentor, Become a Mentor

See on Scoop.it - Women and Business Everyone is talking about them but no one seems to know how to snag a good oneCookjmc's insight:I've been very fortunate in my career to have adopted or rather been adopted by several mentors along the way. I think probably the  most important criteria is that they believe… Continue reading Ladies Find a Mentor, Become a Mentor

Branding, Content Development, Leadership, Marketing, Social Media

Marie Forleo Sings the Praises of Marketing- But You Might Need Help

See on Scoop.it - Marketing Tired of your products and services being ignored? Learn a simple, yet genius, strategy to package and position your business more effectively.Cookjmc's insight:Marie Forleo sings the importance of marketing. But in many ways what she talks about is having a solid business strategy in which marketing is the central point… Continue reading Marie Forleo Sings the Praises of Marketing- But You Might Need Help