Leadership, Marketing, Social Media

A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

See on Scoop.it - Marketing Just because social media is having a major moment doesn't mean every social startup is a success.   Cookjmc's insight: As a marketer, we have choices every day on figuring out what we should focus on. One thing is for certain, social channels have come and gone... knowing where to… Continue reading A Lesson in Focus: Social Media’s Biggest Hits and Misses of 2013

Content Development, Marketing, Social Media

‘Tis the Season for a Great Content gift-guide- 34 Tips & Tricks for Planning & Creating Marketing Content

See on Scoop.it - Marketing Download these 34 tips and tricks for planning and creating content for free. Your download will include links to time-saving templates, tools, and more!Cookjmc's insight:Wow if you are looking for stimulation on ideas on how to maximize your time to develop better content, look no further, this guide is incredible… Continue reading ‘Tis the Season for a Great Content gift-guide- 34 Tips & Tricks for Planning & Creating Marketing Content

@cookjmc authored, Branding, Leadership, Marketing

Rejuvenating Enterprise You- Your Personal Brand

I wrote this blog in 2009. Your personal brand is your most valuable asset in an ever-evolving workplace full of transition rocked by our modern economy. Do you have one? Who is your enterprise?   Original blog posting 2009- my very first blog. You Are Your Brand I thought I would begin my first blog… Continue reading Rejuvenating Enterprise You- Your Personal Brand

@cookjmc authored, Business Strategy, Content Development, Marketing

Success Stories From Scratch

See on Scoop.it - Marketing The daunting task of developing customer success stories often overwhelms marketeers leading to inaction. There's an easier way to get started and deliver customer success stories from scratch.   Cookjmc's insight: Resharing an article I wrote a year ago that still holds true. When it comes to success stories, be… Continue reading Success Stories From Scratch

Marketing, Social Media

Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic)

See on Scoop.it - Marketing Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on... Cookjmc's insight: Don't have the time to figure out all the various sizes of your graphics for the mulititude of social channels? When you… Continue reading Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic)

Marketing, Social Media

Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

See on Scoop.it - Marketing take a page from snapchat: marketers need to value their work so highly that they will expect consumers to remember and share it -- before it vanishes.Cookjmc's insight:So where are the teens on Facebook going? Snapchat is one of their hideouts. And for marketers this presents another challenge that brings… Continue reading Viewpoint: Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

@cookjmc authored, Leadership, Marketing, Social Media

How Miles and Social Media Brought Out the Very Best in My City

I admit it, when I heard that SF Make a Wish was going to transform San Francisco into Gotham City, I had chills for many reasons. Every child and adult has a favorite superhero and a concept of what that means. We've watched most of the movies and even cartoons as kids. Batman for me,… Continue reading How Miles and Social Media Brought Out the Very Best in My City

Leadership, Marketing, Social Media

Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Scoop.it Link Viewpoint: If you ever have underestimated the power of social media- follow this viral campaign for good today as San Francisco transforms into Gotham City to realize a young boy's dream via @SFwish. #sfbatkid is more than a campaign - it's a movement! #staycalmandcallbatkid Make-A-Wish® Greater Bay Area : Miles' wish to be… Continue reading Viewpoint Article: Miles Wishes to be a Superhero- A City Rallies Around a Cause Fueled by Social Media

Content Development, Marketing, Social Media

Viewpoint Article: What are the Free Tools You Are Using for Marketing- Ideas on a $500/month Budget

Scoop.it link Viewpoint: Good tips here, and a few more. I've worked with some of the smallest and biggest budgets around. If you have content development skills, use them! There are many things you can do to market your business without investing loads of money. You just have to apply your marketing creativity to it… Continue reading Viewpoint Article: What are the Free Tools You Are Using for Marketing- Ideas on a $500/month Budget

Content Development, Marketing, Social Media

Viewpoint Article: Hashtags Got You Confused? Moderation is Best

Scoop.it link Viewpoint: Nice infographic on hashtag history. Hashtags have you confused? Take some tips of not using them too liberally and focus on the main element of the content you want to promote. Too many hashtags is distracting and doesn't help your audience in guidance in what you want them to focus on and… Continue reading Viewpoint Article: Hashtags Got You Confused? Moderation is Best