Branding, Business Strategy, Leadership, Marketing

Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

See on Scoop.it - Leadership "That's Gotta Hurt" Featured articles from the April 2014 issue of Entrepreneur Magazine. Full archived issues of the top business magazine from Entrepreneur.   Cookjmc's insight: Great summary article on the common missteps entrepreneurs take. Being on both sides of the experience, I've seen all of these mistakes made, and… Continue reading Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

Business Strategy, Leadership

Structure in Consulting- Why Everybody’s Going Freelance

See on Scoop.it - LeadershipWhether they're getting forced out of their jobs or freeing themselves from their organizations, 17 million Americans are going solo. Here's what that...Cookjmc's insight:Now trending... I can't tell you how many conversations I've had with amazingly talented people that are all trying to figure out how to do this successfully. It… Continue reading Structure in Consulting- Why Everybody’s Going Freelance

Branding, Business Strategy, Content Development, Marketing, Social Media

PR from a Pro: The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

See on Scoop.it - Marketing “Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.” This is… Continue reading PR from a Pro: The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

Branding, Business Strategy, Leadership, Marketing

Insight from Netflix on Changing the Game

See on Scoop.it - Leadership Just when Hollywood thought it had Netflix figured out, that red envelope company flipped the script, creating a playbook for any business that...   Cookjmc's insight: I wouldn't say I grew up in the dot.com era, but I kinda did moving here with fresh and naive eyes in 1999 from… Continue reading Insight from Netflix on Changing the Game

@cookjmc authored, Business Strategy, Content Development, Marketing

Success Stories From Scratch

See on Scoop.it - Marketing The daunting task of developing customer success stories often overwhelms marketeers leading to inaction. There's an easier way to get started and deliver customer success stories from scratch.   Cookjmc's insight: Resharing an article I wrote a year ago that still holds true. When it comes to success stories, be… Continue reading Success Stories From Scratch