@cookjmc authored, Leadership

Perspectives from an American in Poland- truths never learned.

I decided to share a few of my personal travel experiences on Facebook, with the idea that if I share them inside and outside of my circle, they will go farther, and maybe provide some sense. I feel strongly that in our education system, we have had limited exposure to horrific truths. Yesterday I experienced one walking the… Continue reading Perspectives from an American in Poland- truths never learned.

@cookjmc authored, Content Development, Leadership

The most important marketing research project I’ve taken on- ancestry. My genealogy.

Critical Thinking as a Path to Research As a marketer, I'm research oriented by nature. I enjoy looking up and verifying facts, knowing that the internet is not how you learn, it's how you use your critical thinking to build stories/assumption or outlines based on truths. As I embark on a last minute trip joining… Continue reading The most important marketing research project I’ve taken on- ancestry. My genealogy.

Leadership, Women and Business

The Real Girl’s Guide to Career Success- Lean In for Graduates – Lean In

See on Scoop.it - Women and Business Cookjmc's insight: There was no handbook or real guidance when I started my career as an administrative assistant (fancy name for secretary) with a BS degree in public law and government. I fought my way through jobs that I was fortunate to have learned from supporting male execs… Continue reading The Real Girl’s Guide to Career Success- Lean In for Graduates – Lean In

Branding, Business Strategy, Leadership, Marketing

Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

See on Scoop.it - Leadership "That's Gotta Hurt" Featured articles from the April 2014 issue of Entrepreneur Magazine. Full archived issues of the top business magazine from Entrepreneur.   Cookjmc's insight: Great summary article on the common missteps entrepreneurs take. Being on both sides of the experience, I've seen all of these mistakes made, and… Continue reading Too often entrepreneurs make these common 6 spending mistakes- article “That’s Gotta Hurt”

Business Strategy, Leadership

Structure in Consulting- Why Everybody’s Going Freelance

See on Scoop.it - LeadershipWhether they're getting forced out of their jobs or freeing themselves from their organizations, 17 million Americans are going solo. Here's what that...Cookjmc's insight:Now trending... I can't tell you how many conversations I've had with amazingly talented people that are all trying to figure out how to do this successfully. It… Continue reading Structure in Consulting- Why Everybody’s Going Freelance

Women and Business

Talk about it! How To Make What You’re Really Worth

See on Scoop.it - Women and Business Raising your freelance rates might be terrifying, but if you don't silence your inner critic you'll never make what you are really worth.Cookjmc's insight:This article addresses a topic most women I know are afraid of to acknowledge. Talk money. Get comfortable with it. Don't be embarrassed or secretive.… Continue reading Talk about it! How To Make What You’re Really Worth

Branding, Business Strategy, Content Development, Marketing, Social Media

PR from a Pro: The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

See on Scoop.it - Marketing “Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.” This is… Continue reading PR from a Pro: The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

Leadership, Women and Business

My story is short, but impactful. I can relate. Here is where I…

See on Scoop.it - Women and Business Join us at banbossy.com to take the pledge & get our leadership tips.Cookjmc's insight:In 2nd grade my teacher told me I was ahead of everyone else and should be quiet. In third grade my teacher put on my report card "Jen is a bossy child" in 4th grade… Continue reading My story is short, but impactful. I can relate. Here is where I…

Leadership, Women and Business

#banbossy, #leanin- Sheryl Sandberg and Anna Maria Chávez on ‘Bossy,’ the other B-word

See on Scoop.it - Women and Business Confident girls are often called the other B-word—bossy—and it can keep them from reaching their full potential, write Sheryl Sandberg and Anna Maria Chávez.   Cookjmc's insight: Love this campaign #banbossy. Keep on leaning in. Something eventually is going to change, by the actions we take to transform… Continue reading #banbossy, #leanin- Sheryl Sandberg and Anna Maria Chávez on ‘Bossy,’ the other B-word